IPSY is a personalized beauty discovery app that curates makeup, skincare, and haircare products tailored to individual preferences. By completing a quick quiz about your beauty needs, you receive customized product selections from top brands like NARS, FENTY BEAUTY, and IT COSMETICS. The app offers three subscription plans - Original, Extra, and Ultimate - allowing users to choose their preferred level of product variety and value. Beyond product discovery, IPSY provides educational content including tutorials and beauty tips, creating an engaging experience for beauty enthusiasts.

The app's key strength lies in its ability to combine personalization with convenience. Members can preview their monthly product selections, access exclusive shopping events, and enjoy members-only discounts up to 80% off popular beauty items. With its focus on customization and community engagement, IPSY has become a leading platform for discovering both established and emerging beauty brands while helping users refine their beauty routines through continuous feedback and learning.

IPSY distinguishes itself through its sophisticated personalization engine and comprehensive beauty ecosystem. The app's initial quiz goes beyond basic questions, delving into specific skin concerns, hair types, and makeup preferences to create a detailed user profile. This data-driven approach ensures precise product matching, while the Beauty Profile feature allows users to update their preferences and track their evolving beauty journey.

Beyond product curation, IPSY offers multiple ways to engage with beauty content. The app hosts thousands of tutorials, face charts, and step-by-step guides, enabling users to maximize their product usage. Its membership structure includes innovative features like Beauty Boost upgrades for premium full-size products and first access to curated selections. The integrated IPSY Shop provides members with exclusive deals and limited-time Flash Sales, creating a complete beauty destination that combines discovery, education, and shopping in one seamless experience.

IPSY offers an extensive product database that caters to a wide array of beauty needs and preferences. The app collects information on skin concerns, hair types, and favorite makeup products through a personalized quiz. This data enables IPSY to match users with products that best suit their individual profiles.

The depth of the product database is demonstrated by partnerships with well-known brands like NARS, BENEFIT COSMETICS, and FENTY BEAUTY, as well as emerging labels from around the globe. Each month, members can choose products from categories including makeup, skincare, body care, fragrance, hair care, nails, and beauty tools.

Users benefit from this comprehensive database through customized product selections that evolve over time. As members review their monthly picks, the app refines its understanding of user preferences, ensuring more accurate product matches in future deliveries.

Personalization is at the core of the IPSY experience, allowing for precise tailoring of beauty product recommendations. By analyzing quiz responses about personal beauty preferences and goals, IPSY curates selections from a diverse range of top beauty brands.

The app's personalization engine goes beyond initial quiz results, adapting to user feedback and reviews. This means that the longer a user stays with IPSY, the more refined and personalized their product offerings become. Members can also enhance their subscription with Beauty Boost upgrades for premium full-size products.

This high level of personalization precision ensures that each member receives products that align with their unique beauty profile. The result is a customized beauty journey that improves over time, offering users the ability to explore new products while staying true to their preferences.